We spend some time getting to understand the challenge or opportunity – we don’t want to be creatively solving the wrong thing!

During this phase we find likely areas in which to get more creative during the next phase.


Point C 4-step Innovation Flow...

Clarify the problem or opportunity

Create loads of ideas

Cultivate ideas with passion

Carry Out ideas - make them happen

To find out more:

Point C CreativityPoint C Creativity Inovation Flow Innovation Flow - CULTIVATE Innovation Flow - CREATE Innovation Flow - CLARIFY Innovation Flow - CARRY OUT