Here are just some examples of Point C in action...
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- We worked with a major pharmaceutical company to create an impactful and inspirational launch event that engaged the organisation and had people buzzing.
- After they tried the usual cost cutting approaches we helped a FTSE 100 Bank be radical and aim to take £500m out of the cost base.
The result? £100m of auditable 'quick wins' and a £320m pipeline of further ideas.
- We helped a financial services company create a totally new consumer product. In the spirit of Point C, the team was taken off-site to a remote, rural location for several days.
- We worked with a global outsourcing company to assist in the production of an inspirational and refreshed bid for a major contract. This involved hosting Point C creativity sessions simultaneously in the UK and India.
- We helped a regional advisory service spice up its response to a tender.
- Another Bank wanted help with 'Branch of the Future'. We clarified the initial brief and changed it to 'High Street Presence of the Future' – a subtle, but important difference. And yes, this is where the hippo got involved - working in London Zoo inspired many ideas.