Innovation is not just about creative thinking. We apply a 4-step approach in a memorable, high-energy way that generates a “buzz” around your challenge.
- Clarify the problem or opportunity
- Solve the right thing!
- What’s the big question?
- Where are the idea areas?
- Cultivate ideas
- Use passion to combine and build
- Challenge for understanding
- Use creative stimulus to create loads of raw ideas
- Volume is key
- All ideas are good ideas
- Keep the buzz alive!
- Early sponsorship is essential
- Plan the people side of change
- Carry it out!