Point C Creativity

The Creativity Cooker's approach to innovation is all about Point C Creativity - using a variety of creative stimulus to break out of straight-line thinking.

Creative stimulus can use any of the senses. The approach is to explore the stimulus without reference to the problem at hand. What do we know about the stimulus? Where does it take us? What ideas does it give us?

Article Selector

If you'd like to find out more about creative thinking, select an article below.

Get Adobe Reader

Creative Stimulus