Point C Creativity
The Creativity Cooker's approach to innovation is all about Point C Creativity - using a variety of creative stimulus to break out of straight-line thinking.
Creative stimulus can use any of the senses. The approach is to explore the stimulus without reference to the problem at hand. What do we know about the stimulus? Where does it take us? What ideas does it give us?
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The brain is self-organising. It automatically sorts information it receives by finding similarities. This creates well-worn pathways, which take thinking rapidly from A to B, but inhibit creativity.
For creativity we need stimulus to take us out to Point C to explore new alternatives and a method to stop us slipping back and rejecting what we find there.
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