Key to successful creative thinking is people’s ability to build and maintain their creative state - individuals and groups need time to warm up creatively. This is not about energy levels, but about how creative they are prepared to be.

• Will they use their feelings and intuition?
• Have they challenged their assumptions?
• Have they switched off critical thinking mode?

Throughout our work we take regular temperature checks of the creative state on our unique monitoring device, the Creativity Cooker™, to ensure people are not asked to do more than they are ready for. It is important to match creative thinking techniques to the Cooker and to avoid going boiling too soon – we don’t put a cold pan on the boiling plate, it may crack!

Our methods are designed to build the creative state over time, using a variety of techniques drawn from worlds as diverse as business, the media and improvisational comedy.